They started to draft the idea of how to produce workwear for nursing. To reach all the persons that worked within healthcare they bought an ad in the National paper “The municipality Worker”. At the same time, they moved the production to Lindhems väveri that was known for the great quality. After this the orders came flowing in.
To reach all the nurses they also started to advertise in the member magazines for nurses. The response was fantastic, and the orders was literary pouring in now. They needed more help to manufacture the orders and a lady named Anna Eriksson in the small village of Anderstorp came to help. Her factory grew fast and they were soon 40-50 persons sewing clothes for nursing. In addition to this Hejco also had their own seamstresses managed by a lady called Dagmar Häggebrandt. She made sure everything was going according to plan and they started to create catalogues with workwear for nursing, kitchen, cleaning and so on. The business was booming.